| Ellesse Campaign |
| Monday, 26 February 2007 | |
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The City of Birmingham in England banned a billboard of Danish supermodel Anine Bing. They must have thought the picture was too raunchy or that it would cause too many accidents for its world-weary citizens. The city’s council ruled that a huge billboard of Anine, 5 feet 9 inches, and 34-24-35 on a tennis court and waiting for the rain to stop was too much for the English Midlands. The billboards were part of a £1 million nationwide campaign in the UK for the Italian sportswear company Ellesse. Executives at Ellesse, however, seemed to agree with Birmingham council. They said the advertising campaign - entitled 'For Play' - had caused mayhem on the streets across the UK as drivers slow down to take a closer look at the huge pictures of Anine. |
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