ANINE'S VISION BEHIND DENIM
From day one, denim has been at the heart of ANINE BING.
Founder and Chief Creative Officer Anine Bing shares the personal story behind launching the brand, anchored in her enduring love for denim. Inspired by the clean lines of Scandinavian minimalism and the laid-back edge of Los Angeles, denim remains the foundation of the ANINE BING uniform.
“I’m a true denim girl—I wear it almost every day. That’s why this category is so important to me. My hope for our denim is that women will put them on every morning, year after year—just feeling like the best version of themselves.”
-Anine Bing, Founder and Chief Creative Officer
-Anine Bing, Founder and Chief Creative Officer
