Anine Bing has been in the fashion industry ever since she started modeling at the age of 15. Since 2009 Anine is also the front singer/songwriter of the band Kill Your Darlings. Besides music and modeling, she has done several design collaborations with different brands. Eventually Anine began dreaming about making her own clothing line, a dream which is finally becoming true.
"I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design"
The clothes are made of the finest materials, all according to Anine’s rock-bohemian style. Anine gets her inspiration from music, L.A. flea markets, bloggers and from life at large.
"I am a mom, but that doesn't stop me from wanting to dress well. My aim is that regardless if you are a mom, a model, a lawyer or a teacher you should be able to find cool and suitable pieces from my label".