ANINE BING was launched in June 2012.
The brand vision was clear from the start - Anine Bing, founder and Creative Director wanted to focus on statement pieces and luxurious basics without chasing trends or fads.
With her long experience of social media, Bing saw an opportunity to challenge the fashion industry by stepping away from traditional seasons, choosing instead to launch new pieces every week. This way there is always something new and updated for the customer to covet and invest in.
The brand is aimed at fashionable women with a busy lifestyle, who need a wardrobe with pieces that are on point but easy to mix and match.
To this date, ANINE BING is sold in more than 300 boutiques world wide. Four ANINE BING flagship stores can be found in Los Angeles, New York and Belgium and Spain; and this expansion will continue throughout the beginning of 2016 world wide.
The ANINE BING headquarters are located in downtown Los Angeles. All clothes are produced in the United States and Turkey to ensure the highest quality and fit.