Anine Bing, born in Denmark and raised in Sweden, decided to launch her eponymous clothing brand in June 2012. The line has been well received and sold with great success globally.
The Los Angeles based brand is trans-seasonal and new items are added on a weekly basis - all in keeping with Anine’s personal style.
Anine Bing says: “I started the collection because I had a vision of a label and a line that epitomized everything I had seen and done in the fashion industry until now.
“The fit and the quality of the pieces are my highest priority - along with providing the modern urban woman with a stylish, flexible wardrobe that embodies the bohemian rock look”.
Anine herself, has built a powerful following in the fashion industry and in social media. Her brand has become a magnet for customers, buyers and influencers who wants to dress well but without trying too hard.