Anine Bing has been in the fashion industry ever since she started modeling at the age of 15.
Her eponymous fashion brand was launched in June 2012 and the line has been well received and sold with great success globally.
The Los Angeles based brand is trans-seasonal and new items are constantly added to the collection - all in keeping with Anine’s personal style.
Anine Bing says: “I started the collection because I had a vision of a label and a line that epitomized everything I had seen and done in the fashion industry until now.
“The fit and the quality of the pieces are my highest priority - along with providing the modern urban woman with a stylish, flexible wardrobe that embodies the bohemian rock look”.
Anine herself, has built a powerful following in social media. Her Instagram account @aninebing and her blog www.aninesworld.com have become a magnet for customers, buyers, fans and fashionistas who get the chance to receive the latest updates on the brand and a glimpse of Anine’s life as a designer and mother of two.